WideOrbit Launches ZingX Buy-Side Local TV Ad Platform

WideOrbit Launches ZingX Buy-Side Local TV Ad Platform

WideOrbit, an ad tech platform that works with local stations, said it launched ZingX, a buy-side platform agencies and advertisers can use to access TV inventory.

“With over 20 years’ experience as the leader in premium broadcast technology and the largest sell-side processor of premium advertising, WideOrbit is excited to bring that expertise to the buy side with ZingX,” WideOrbit founder and CEO Eric Mathewson said. “Optimized for the buyer, ZingX leverages WO Marketplace, our sell-side platform broadcasters already use, making it easy for buyers to access the reach, effectiveness, and brand safety of premium local TV advertising.”

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(Image credit: WideOrbit)

ZingX automates the ad-buying process, enabling users to build a campaign by defining a budget, price goals, audiences, target markets and dayparts. Users can also preview allocated impressions and budgets and adjust them if needed.

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