Until recently, only one small number of companies The drivers were engaged in the production of surveillance cameras. At this time, they were supplying the automobile industry with thousands of units annually. Now, the situation has changed and they are starting to happen orders of millions of them,
This jump is due to new regulations introduced in Europe. Starting next year, the technology will require a five-star safety rating in the European New Car Assessment Programme. You From 2024, the European Commission will make it mandatory in all new cars,
Driver-facing camera systems are designed to detect signs of a driver’s inattention or drowsiness and can even slow down the car automatically, says Maite Bejera, industry analyst at ABI Research.
In a report on the impact of the new rules, Bezerra predicted that shipments of driver monitoring systems will increase by 487.5% between this year and 2027, which would mean approx. $954 million in revenue,
Being forced to install technology that could add $200 to a vehicle’s cost, automakers are looking for other use cases to capitalize on their investment.
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Facial recognition can allow a car to recognize its driver and adjust seat position, infotainment system settings, and more. Can allow to know the position of the driver’s head and follow his gaze Most Effective Augmented Reality Application, According to Bejera, in the future it could also help power a personal assistant based on artificial intelligence.
In addition, Bejera reported that, between 2022 and 2025, deliveries of vehicles with driver monitoring systems will increase from 8 million to 30 million. In 2027, they could reach 47 million and represent more than half of the world’s sales.
Europe will represent a significant part of them, as is China, which requires this technology in many commercial vehicles. In the US, the National Highway Traffic Safety Administration is talking about adding the system to its safety rating system by 2026.
All of this represents a great boom in the region for suppliers who offer these systems. “The opportunity for them is huge,” Bejera says. And, he adds, while more players want to get involved, these four established companies are ready to capitalize.
watching machines
Established: 2000
site: Canberra, Australia
Seeing Machines, developed in 2000 from the Australian National University, provides hardware and software for monitoring drivers, pilots, air traffic controllers and more. It works with transportation companies such as Daimler, GM, Magna, Emirates and Qantas.
The company launched its Management Guardian For commercial trucks and buses in 2016. The company claims that the driver monitoring system has since covered more than 1 billion kilometers and detected more than 3.6 million “incidents related to driver fatigue and distraction”.
Seeing Machines claims that their technology is “scientifically proven to reduce the incidence of fatigue by more than 90%.” According to Crunchbase, the company has raised $5.7 million in funding. It has a partnership with chipmaker Qualcomm.
sepia
Established: 2005
site: Tel Aviv, Israel
The Israeli company was founded under the name iSight Technologies and initially focused on computer vision. In 2020 it updated its name to reflect its expansion into neural networks: Sepia. The term refers to the occipital lobe of the brain, which converts visual information into an understanding of the environment.
The company claims that Their products are now on millions of devices And it has tie-ups with five car manufacturers. They recently announced that they are working with chipmakers Ambarella and Mobileye and that Its driver monitoring system will be installed in a new electric SUV Manufactured by Chinese automaker Cheri.
Sepia is led by Yehuda Holtzmann, who took office in May. Prior to this, Holtzman was the CEO of On Track Innovations, a proximity communications and cashless payments company. According to Crunchbase, the company has raised $45.9 million in four funding rounds.
Tobias
Established: 2001
site: Municipio de Dendrid, Suecia
Swedish eye-tracking company Tobii raised $121.8 million in five rounds of funding before its initial public offering in 2016. This health, gaming and education as well as the automobile sector.
In August 2021, Tobii announced the acquisition of Fascia, whose biometric signal analysis software helped it launch a driver tracking system.
Tobii CEO Anand Srivatsa took over in December after being the divisional general manager of another Tobii unit. An Intel veteran, Shreevats has a master’s degree in electrical engineering from Stanford.
fight
Established: 2013
site: Netanya, Israel
The Cisco spin-off, Jungo, went public in July 2021. It works with vehicle manufacturers, large industry suppliers, fleet operators and aftermarket manufacturers. According to Crunchbase, it has raised $17.5 million in five funding rounds, most recently in 2006. Its investors include Cisco and the Intel Communications Fund.
Jungo claims that its VuDrive system meets the requirements set by European security authorities. The product is designed to track the position and gaze of the driver’s head Looking for distraction or drowsiness. The company claims that fleet operators can use it to “rate” their drivers. The company is led by Cisco veteran Oper Suhami.
