Seidensticker (Overseas) Ltd., is investing in technology to solve the issue of overproduction, capacity planning, and to handle small complex orders by partnering with Coats Digital, which will reduce the time and cost challenges when meeting customers’ last-minute changes.
Wesley Ekman, Senior Global Sales Director at Coats Digital, said in a statement, “Companies that invest wisely in the right digital technologies to plan effectively, optimise operational efficiencies and respond quickly to demand changes will be in a much stronger position to weather the storm, and we very much look forward to supporting Seidensticker’s robust digitisation programme to ensure it consistently retains an ‘ahead-of-the-game’ competitive advantage.”
Seidensticker discovered that without good visibility to key planning and workflow data, capacity management and line planning teams did not have the accurate data they required to seamlessly manage higher quantities of smaller orders that need style variations and this increased complexity.
It was also difficult for Seidensticker to manage late customer order changes because business-critical data was siloed across multiple sources, preventing teams from collaborating from a single source of data to respond quickly and effectively to late order change requests.
Supporting its own factories in Vietnam, Indonesia and Bangladesh which employ 2,300 people to produce 420,000 Seidensticker (branded) garments per month through Coats Digital’s FastReactPlan, Seidensticker has been able to provide full visibility of its capacity planning and critical path. In addition, its five affiliated factories produce between 550,000 and 800,000 pieces per month for other brands.
“We expect the implementation of FastReactPlan to significantly improve production efficiencies, increase on-time delivery performance and reduce workloads, as well as reduce last-minute firefighting for our planning teams across the whole business,” said Peter Tornow, Managing Director of Seidensticker (Overseas) Ltd.
Seidensticker’s main office is in Bielefeld, Germany and its Asian headquarters are in Hong Kong, with a combined annual revenue of US $ 145 million.