Published: January 9, 2023
Network Rankings Reveal Uptick in Family Programming
By Movieguide® Contributor
Last year’s network rankings revealed that Americans are prioritizing news, sports, and even family programming when consuming content.
Per Nielsen, NBC topped the network rankings, barely edging out CBS. Both channels broadcast news, sports, comedies, dramas, and even some reality television programming. For NBC, viewers can often find biblical values on display in shows like THE VOICE, that often features contestants worshipping on stage and has crowned Christians as winners.
Additionally, Variety reported several smaller networks that promote family-friendly programming break into the lineup including Chip and Joanna Gaines Magnolia Network and the new Great American Family Channel, which launched just over a year ago.
It’s encouraging to see positive networks with uplifting programming beat out more niche, excessive networks.
Specifically, CBS, which remains neck and neck with NBC for the #1 spot in the ratings, produces quality series, such as BLUE BLOODS and NCIS, which feature patriotic worldviews and incorporate faith via its positive characters. HGTV often features hosts who are outspoken about their Christian foundations, HGTV’s Erin and Ben Napier, stars of HOME TOWN, being just one outstanding example.
Great American Family, meanwhile, specifically promotes conservative, moral values, and was listed as the fastest growing network for 2022.
According to their press release:
Great American Family closed out Fourth Quarter 2022 as the fastest-growing network in all of cable television. In only its second year, the emerging leader in original Christmas movies ranked #1 in Total Day ratings growth in Households (+113%), People 18-49 (+100%) and Total Viewers (+116%), and #1 in Primetime ratings growth in Households (+128%) among all cable networks.
Fourth Quarter 2022 viewership growth was driven by the network’s Great American Christmas franchise which featured 18 original Christmas movies and fan-favorite stars including Candace Cameron Bure, Danica McKellar, Gladys Knight, Jen Lilley and more. The expanded slate of 18 films marked a 50% increase in the network’s holiday movie offering in year two and further established Great American Family as a destination for original Christmas movies.
In addition to the fast-growing Great American Christmas franchise, the network features year-round seasonal programming events, including Autumn Harvest and Great American Winter, which feature original movies celebrating faith, family and country.
Movieguide® seeks to honor these movies and TV that provide viewers with moral and uplifting content, which are proven time and time again to perform better at the box office and in the home.