Leica’s limited-edition virtual digital camera is designed in collaboration with graffiti artist STASH and style emblem BAPE.
Leica Digicam AG
Textual content dimension
Leica Digicam AG has launched a brand new compact virtual digital camera designed in collaboration with New York-based graffiti artist STASH and Tokyo side road style emblem A Bathing Ape (BAPE), as the emblem tries to faucet into side road arts and elegance’s rising recognition.
The digital camera is in response to its compact virtual style, Leica D-Lux 7, and includes a frame coated with BAPE’s ABC Camo, the emblem’s Ape head insignia, in addition to STASH’s unique wildstyle graffiti, incorporating interwoven and overlapping letters and shapes.
The brand new digital camera comes with two finishes: A restricted version of 750 black-finish cameras are offered within the Leica retail outlets; and 250 silver-finish cameras are offered within the BAPE retail outlets. Each retail for US$2,190.
“Documenting my artwork via pictures has all the time been a part of my creativity. With the appearance of virtual cameras, I were given my first Leica,” STASH says.
A collection of his images might be offered in a unique exhibition on the Leica retailer in Los Angeles to mark the collaboration.
Born
Josh Franklin
in 1967, STASH began portray New York tunnels and teach stations within the early Eighties and exhibited at a tender age along side pop artists corresponding to
Keith Haring
and
Jean-Michel Basquiat.
He in a while become a a success gallery artist and collaborated on product designs with many style manufacturers.
Pictures, side road artwork, and side road style “are visible, in response to colour, shape and expressive freedom. I believe they’re strongly youth-driven, and there’s such a lot creativity between them that one feeds into the opposite to assist whole the tale,” STASH says.
This isn’t the primary time a digital camera producer has celebrated side road artwork. Polaroid designed an speedy digital camera that includes the long-lasting art work of overdue New York-based artist Keith Haring in 2021. It retailed for US$139.
Via this collaboration, Leica is making an attempt to cater to the wishes of more youthful consumers, says
Andrea Pacella,
director of world advertising and communications at Leica Digicam AG. “There’s a very skinny border between the excitement of taking photos with the digital camera and the excitement of proudly owning an exquisite object, the digital camera itself,” he says.
In June, Leica launched a restricted version of 250 Leica M-A “Titan” units, that includes cast titanium in key parts of the digital camera and lens. It retails for just below US$20,000.
