From elite football clubs to elite global brands: Why top teams are turning to digital technology

From elite football clubs to elite global brands: Why top teams are turning to digital technology

The football season is now firmly underway, and some things never change – fans will still pile into stands to watch games live, and venues will be packed out for the biggest matches. 

But in other areas the sports industry is undergoing large-scale change, as clubs and governing bodies embrace digital technologies to transform their brand, become more sustainable and get closer to their fans. One reason for this, looking at top-level football as an example, is the reality that from a revenue perspective, matchday sales and ticket revenue has been overtaken by broader commercial partnerships and activities. 

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