d2c brands: Marico to build Thrasio-style model to scale up D2C brands

d2c brands: Marico to build Thrasio-style model to scale up D2C brands

Marico April-June volume declines mid-single digit, blames tepid demand

Synopsis

This is also part of a wider strategy by the consumer goods company to enter new segments, especially in the online space, and have higher agility for its overall operations without disrupting the existing traditional system.

Marico is attempting to build a Thrasio-style model where it will create synergies and scale up direct-to-consumer (D2C) brands by having a common tech platform, supply chain and customer relations management.

This is part of a wider strategy by Marico to enter new segments, particularly in the online space, and have higher agility for its overall operations without disrupting the existing traditional system.

The owner of the Parachute and

  • FONT SIZE
  • SAVE
  • PRINT
  • COMMENT

Why ?

  • Exclusive Economic Times Stories, Editorials & Expert opinion across 20+ sectors

  • Stock analysis. Market Research. Industry Trends on 4000+ Stocks

  • Clean experience with
    Minimal Ads

  • Comment & Engage with ET Prime community

  • Exclusive invites to Virtual Events with Industry Leaders

  • A trusted team of Journalists & Analysts who can best filter signal from noise

Leave a Reply