Accenture to Gain Romp to Spice up Emblem Transformation Features and Advance Buyer Enjoy throughout Southeast Asia

Accenture to Gain Romp to Spice up Emblem Transformation Features and Advance Buyer Enjoy throughout Southeast Asia

Accenture to Gain Romp to Spice up Emblem Transformation Features and Advance Buyer Enjoy throughout Southeast Asia


Jakarta-based emblem and trip company will strengthen Accenture Music’s creativity and emblem pondering

JAKARTA; Aug 8, 2022 – Accenture (NYSE: ACN) has agreed to obtain Romp, a emblem and trip company in Indonesia famend for its inventive ability and leading edge services and products throughout branding, inventive and function advertising. The transfer will improve Accenture Music’s (previously Accenture Interactive) talent to ship inventive and tech-driven emblem reviews for shoppers throughout Southeast Asia.
Ranked as one in all Indonesia’s most sensible 3 inventive and maximum inclusive businesses in 2021, Romp boasts robust native wisdom and experience in emblem communications, design and virtual operations. It has effectively reworked manufacturers of all sizes and throughout industries, together with Telkomsel, Indofood, Danone, Kimberly-Clarke Softex, Snatch, Google and Godrej.

Accenture to Gain Romp to Spice up Emblem Transformation Features and Advance Buyer Enjoy throughout Southeast Asia

The intent to obtain Romp will strengthen Accenture Music’s emblem and advertising experience, reinforcing its talent to assist shoppers embody new frontiers such because the metaverse and grow to be related, experience-led organizations. It additionally strategically aligns with Accenture’s trade solution to assist companies in Indonesia seize alternatives in a post-pandemic financial system that’s poised for really extensive expansion — its virtual promoting marketplace is the quickest rising in Southeast Asia and its e-commerce marketplace is estimated to achieve $53.8 billion in 2025.
Thomas Mouritzen, Accenture Music’s Southeast Asia lead, mentioned: “Accenture Music targets to be our shoppers’ go-to spouse as they reimagine their trade to succeed in long-term expansion. Our deep figuring out of shoppers and companies, mixed with Romp’s exceptional emblem features, will expand our talent to harness the continued era revolution for customers and types. It is a robust proposition for our shoppers in search of to win with leading edge pondering and attached features in Southeast Asia.”
Divyesh Vithlani, senior managing director and Southeast Asia marketplace unit lead at Accenture, mentioned: “The expansion of the virtual financial system in Southeast Asia is pushing manufacturers to create significant reviews to satisfy consumers’ wishes. Corporations are an increasing number of searching to faucet synthetic intelligence, knowledge and era to pressure inventive content material. Romp’s experience with Accenture’s scale will permit us to ship this excellence in some way that’s distinctive to the area.”       
Based in 2019, Romp’s staff of greater than 150 other folks is in the back of leap forward emblem campaigns together with Telkomsel’s “Kuota Ketengan: Salute to Ketengers” that bagged a Very best Ingenious Effectiveness Grand Prix at YouTube Works Awards 2021, Indofood/Indomie’s “The place’s the Noodle” that claimed a Gold award for Indonesia Move-Channel Integration at SMARTIES 2021 and Bebelac’s “Satisfied Trio” that clinched Marketing campaign of the 12 months on the FMCG Asia Awards 2021. The award-winning staff will sign up for Accenture Music in Jakarta to collectively serve shoppers throughout shopper items & services and products, telecoms and monetary services and products industries and family-owned conglomerates.
Joseph Tan, Romp’s leader government officer, mentioned: “We’ve at all times believed in harnessing the facility of creativity and serving to shoppers construct robust and long-lasting relationships with their consumers. We additionally repeatedly raise ourselves via new pondering strategies and approaches. Becoming a member of Accenture Music will absolutely converge the emblem storytelling that we adore with Accenture’s tech innovation, enabling us to assist our shoppers in reality ship in opposition to infinite alternatives with international have an effect on.” 
Accenture continues to put money into features to assist its shoppers pressure expansion via relevance. Remaining yr, Accenture Music obtained Kuala Lumpur-based inventive company, Entropia, to deepen its features in buyer trip, design and inventive communications.
Phrases of the transaction have now not been disclosed. Of completion of the purchase is matter to normal remaining stipulations.

Ahead-Taking a look Statements

With the exception of for the ancient data and discussions contained herein, statements on this information liberate might represent forward-looking statements inside the that means of the Non-public Securities Litigation Reform Act of 1995. Phrases comparable to “might,” “will,” “must,” “most probably,” “anticipates,” “expects,” “intends,” “plans,” “tasks,” “believes,” “estimates,” “located,” “outlook” and an identical expressions are used to spot those forward-looking statements. Those statements contain quite a few dangers, uncertainties and different components that would reason exact effects to vary materially from the ones expressed or implied. Those dangers come with, with out limitation, dangers that: Accenture and Romp will be unable to near the transaction within the period of time expected, or in any respect, which depends at the events’ talent to fulfill sure remaining stipulations; the transaction may now not succeed in the predicted advantages for Accenture; Accenture’s result of operations had been, and might sooner or later be, adversely suffering from risky, detrimental or unsure financial and political stipulations, together with the invasion of Ukraine by way of Russia, the similar sanctions and different measures which were and proceed to be imposed in accordance with this war, in addition to the present inflationary atmosphere, and the consequences of those stipulations at the corporate’s shoppers’ companies and ranges of commercial job; Accenture faces felony, reputational and monetary dangers from any failure to give protection to shopper and/or corporate knowledge from safety incidents or cyberattacks; Accenture’s trade is determined by producing and keeping up ongoing, successful shopper call for for the corporate’s services and products and answers together with throughout the adaptation and enlargement of its services and products and answers in accordance with ongoing adjustments in era and choices, and an important relief in such call for or an lack of ability to answer the evolving technological atmosphere may just materially have an effect on the corporate’s result of operations; if Accenture is not able to check other folks and abilities with shopper call for all over the world and draw in and retain pros with robust management abilities, the corporate’s trade, the usage price of the corporate’s pros and the corporate’s result of operations could also be materially adversely affected; the COVID-19 pandemic has impacted Accenture’s trade and operations, and the level to which it is going to proceed to take action and its have an effect on at the corporate’s long run monetary effects are unsure; the markets wherein Accenture operates are extremely aggressive, and Accenture may now not have the ability to compete successfully; Accenture’s talent to draw and retain trade and staff might rely on its popularity on the market; if Accenture does now not effectively organize and broaden its relationships with key alliance companions or fails to await and identify new alliances in new applied sciences, the corporate’s result of operations might be adversely affected; Accenture’s profitability may just materially endure if the corporate is not able to procure favorable pricing for its services and products and answers, if the corporate is not able to stay aggressive, if its cost-management methods are unsuccessful or if it reviews supply inefficiencies or fail to fulfill sure agreed-upon goals or particular provider ranges; adjustments in Accenture’s stage of taxes, in addition to audits, investigations and tax lawsuits, or adjustments in tax rules or of their interpretation or enforcement, will have a subject material hostile impact at the corporate’s efficient tax price, result of operations, money flows and monetary situation; Accenture’s result of operations might be materially adversely suffering from fluctuations in foreign currency echange alternate charges; adjustments to accounting requirements or within the estimates and assumptions Accenture makes in reference to the preparation of its consolidated monetary statements may just adversely have an effect on its monetary effects; Accenture could be not able to get right of entry to further capital on favorable phrases or in any respect and if the corporate raises fairness capital, it is going to dilute its shareholders’ possession passion within the corporate; on account of Accenture’s geographically numerous operations and its expansion solution to proceed to amplify in its key markets all over the world, the corporate is extra vulnerable to sure dangers; if Accenture is not able to control the organizational demanding situations related to its measurement, the corporate could be not able to succeed in its trade goals; Accenture may not be a hit at obtaining, making an investment in or integrating companies, coming into into joint ventures or divesting companies; Accenture’s trade might be materially adversely affected if the corporate incurs felony legal responsibility; Accenture’s international operations reveal the corporate to a lot of and infrequently conflicting felony and regulatory necessities; Accenture’s paintings with executive shoppers exposes the corporate to further dangers inherent within the executive contracting atmosphere; if Accenture is not able to give protection to or implement its highbrow belongings rights or if Accenture’s services and products or answers infringe upon the highbrow belongings rights of others or the corporate loses its talent to make use of the highbrow belongings of others, its trade might be adversely affected; Accenture’s result of operations and proportion value might be adversely affected whether it is not able to deal with efficient inside controls; Accenture could also be matter to complaint and detrimental exposure associated with its incorporation in Eire; in addition to the dangers, uncertainties and different components mentioned underneath the “Possibility Elements” heading in Accenture percent’s most up-to-date Annual Document on Shape 10-Ok and different paperwork filed with or furnished to the Securities and Change Fee. Statements on this information liberate talk handiest as of the date they have been made, and Accenture undertakes no accountability to replace any forward-looking statements made on this information liberate or to evolve such statements to exact effects or adjustments in Accenture’s expectancies.

About Accenture

Accenture is an international skilled services and products corporate with main features in virtual, cloud and safety. Combining unequalled trip and specialised abilities throughout greater than 40 industries, we provide Technique and Consulting, Generation and Operations services and products and Accenture Music — all powered by way of the arena’s biggest community of Complicated Generation and Clever Operations facilities. Our 710,000 other folks ship at the promise of era and human ingenuity each day, serving shoppers in additional than 120 international locations. We embody the facility of alternate to create price and shared luck for our shoppers, other folks, shareholders, companions and communities. Discuss with us at


Accenture Music hurries up expansion and price for our shoppers via sustained buyer relevance. Our features span ideation to execution: expansion, product and trip design; era and trip platforms; inventive, media and business plan; and marketing campaign, trade transformation content material and channel orchestration. With robust shopper relationships and deep trade experience, we assist our shoppers function on the velocity of existence throughout the limitless doable of creativeness, era and intelligence.

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Sieu Ping Low

Accenture Music

+65 8182 8545

[email protected]


Yasmin Quek

Accenture Southeast Asia

+65 9049 4273

[email protected]


Nova Dien

Accenture Indonesia

+62 811 144 196

[email protected]


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